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Deciem which is headquartered in toronto gained a following and made reportedly upward of 300 million in sales after launching the ordinary a skin care brand whose products cost mostly less.
Founder of ordinary skincare. Brandon truaxe the founder and former ceo of cosmetic skincare company deciem which is behind the cult brand the ordinary has died at 40. Truaxe later left indeed labs to found deciem. Brandon truaxe the controversial and enigmatic founder of deciem the upstart canadian company behind the hugely popular the ordinary skin care line has died. Brandon truaxe 40 was behind the creation of the company best known for cult skincare line the ordinary.
Brandon truaxe former ceo and founder of deciem the game changing company behind cult brands like the ordinary and niod has died at the age of 40. Two sources told cbc news monday. In 2003 truaxe founded his first skin care brand euoko with partner julio torres supported by pasquale cusano a vancouver jeweler who served as his mentor and investor. In the category of.
In 2012 he launched indeed labs which includes the nanoblur collection. The cause of death has not yet been released. Our team is specialized in materials chemistry and biochemistry and we have brought pioneering innovation in skincare through our core brands hylamide and niod. Brandon truxe founder of skincare brand deciem and cult budget range the ordinary has taken to instagram to claim that he is closing down his company until further notice due to alleged major.
The ordinary is clinical formulations with integrity. The ordinary is a brand from deciem. Current ceo nicola kilner reportedly confirmed the news on monday in a companywide email to. Police have not yet confirmed the details of his death but acting c e o.
Brandon resigned from the company in 2011. Brandon truaxe the founder of skin care company deciem died on sunday according to vox s the goods he was 40.
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